For 40% of consumers, the presence of additives in food is a growing concern, according to the June 2015 Consumer Food Trends Report from Technomic. They’re not only looking for wholesome nutrition and great flavor, but they also want it to come as naturally as possible.
Operators know this, too. Recent Technomic research indicates that 82% of operators believe clean labels will influence purchase decisions in the future. Smart brands are taking note, leveraging this trend to explore menu items that are less processed and contain fewer additives.
So operators, here’s what you can do to stay on top of this trend and prepare your menu for further shifts in consumer preferences.
While additive-free food can be a differentiator today, it’ll be an industry standard tomorrow. The more you can keep your menu aligned with long-term trends like this, the more it can pay off for your bottom line and ensure the future of your business.